Oh, and as with the last 2 entries, be sure to check out my friend Matt's review at his blog, The M, as we both chose to suffer through this series together!
After Aglialoro and his production team poured even more money and effort into marketing Part II, only to be met with resounding financial and critical failure, it looked questionable whether the final chapter of Atlas Shrugged would ever get off the ground. However, the filmmakers were true believers and were not going to be dissuaded. Aglialoro, along with fellow franchise producer Harmon Kaslow, set about seeing this project through and by late March 2013 it was announced that filming would begin in the fall. They were looking for a director, cast and crew at the time and Aglialoro said that "I don't care if I've got to fire five directors — that's fine. We're going to get it right." So, after a declaration like that, who did they ultimately hire? The answer is James Manera, who literally had one directing credit to his name on IMDb at the time, a single episode of Nash Bridges almost 20 years earlier (although he also had directed a couple small documentaries which don't appear there). Truly Aglialoro and company had to sort through the cream of the crop to see this film series through! Duncan Scott (who had co-written the screenplay for Part II) and Brian O'Toole (who had also written the screenplays for both previous films) were tapped to return to write the screenplay for Part III. While it was announced that both would be returning to write Part III, neither are credited in the final film. Instead, writing credits go to producers John Aglialoro and Harmon Kaslow, along with director James Manera. I wasn't able to find an answer regarding if Scott and O'Toole's original screenplay was heavily rewritten by the producers, or if the producers just wrote their own from scratch for (presumably) budgetary reasons, but the fact that they're the only ones who are credited in the finished product is rather interesting. Also, a fun tidbit - back before Part I was released, Aglialoro had toyed with the idea of having Part III suddenly be a musical, but this idea never got anywhere near the final product. It's just funny to see that Aglialoro had ideas that could have made this franchise's continuity even more baffling.
As for the obligatory recasting, the role of Dagny was filled by Laura Regan, probably best known for a short stint on Mad Men, some minor horror movie roles and a number of guest TV appearances. The esteemed role of John Galt went to Kristoffer Polaha, who was similarly best known for a short stint on Mad Men and a number of guest TV appearances (my first thoughts on seeing him in this film were that he looked like a Hallmark channel love interest and, lo and behold, he's been in 6 Hallmark channel movies since this film came out). Hank Rearden was played in this film by Rob Morrow, who had earned Golden Globe and Emmy nominations for his roles in Northern Exposure and then had a successful run leading Numb3rs, making him probably the biggest name in the cast. The next biggest name in the cast was veteran character actor Joaquim de Almeida, known for big roles in Clear and Present Danger, Desperado and Fast Five among many, many others. De Almeida was cast to play Francisco D'Anconia. James Taggart was played by Greg Germann, who was probably best known for Ally McBeal, but seems to have been confined to minor roles ever since. Rounding out the notable recast characters was Peter Mackenzie as Head of State Thompson, who was a pretty decent character actor in his own right, but was never going to live up to Ray Wise's portrayal from the last film. Finally, Part III also introduces us to Ragnar Danneskjöld, played by Eric Allan Kramer, who had some big roles in Robin Hood: Men in Tights and True Romance early in his career but had been confined to character roles and guest appearances ever since. Oh and it's also worth noting that, like Part II, Part III also features conservative celebrity cameos from the likes of Presidential candidate Ron Paul, along with Glenn Beck and Sean Hannity, all providing the "voice of reason" in the film.
While filming was intended to start in the fall of 2013, it did not actually begin until mid-January 2014. This was likely because the producers' fundraising came up shorter than they had expected (around $10 million split evenly between the filming and marketing budgets) and so they launched a month-long Kickstarter campaign on September 23, 2013! This Kickstarter makes for a very interesting relic to pour over for a retrospective. $446,907 was raised during the campaign by 3,554 backers... but if you look closer at how the numbers break down, at least $100,000 of this was raised by the 10 highest-donating backers! Another 12 contributed a further $65,000+ and then 65 more contributed another $65,000+, meaning that more than half of the funds were supplied by 87 people - a measly 2% of the total backers! Clearly there were lots of rich people who had nothing better to do with their money than to throw it at this film... and, funnily enough, we actually know who some of these people are because 16 people who donated a staggering $7,500 or more had their names very crudely carved into a piece of wood and appear prominently on screen (it's jarring and funny to see in the finished film though because these rough carvings are flanking carvings which were clearly done with some professional tools beforehand, so their names just look like they were done by angsty teens).
Of course, this Kickstarter ended up generating a number of justifiably snarky comments about how the filmmakers sure were relying on altruism from their libertarian audience to bring about this film after it failed so spectacularly on the free market. Anticipating this response, the Kickstarter featured not one, but two FAQs about how it was not against Ayn Rand's philosophy to ask people for money, even going so far as to dedicate a whole other article on this topic on The Atlas Society as well. Having learned more about Objectivism from this retrospectives series, I actually do understand their argument, which is summed up pretty well by the FAQ response:
"Kickstarter is not charity and we do not seek charity. We are offering a voluntary value-for-value exchange. If you see no value in any of the reward levels, you should not back the project. Regarding the idea of charity however, Ayn Rand had no problem with someone giving money to a cause they care about. If someone deems a cause worthy and wants to donate money, they should be free to do it. What Ayn Rand had a problem with is altruism for the sake of altruism as a moral duty, or being compelled, or forced, to 'give.'"While I do understand their argument, it comes across as a fairly arbitrary distinction to me - whenever they ask for a handout, they're exonerated because they will say that it's a value exchange (although charging $7,500 to get your name crudely carved onto a piece of wood sounds closer to a "scam" to me, especially when the film had already been financed and was going to happen regardless). However, whenever anyone else asks for a handout, they'll characterize them as moochers and looters. Add in the fact that they ignore that even when they're "forced" to give, there's still value being created in having a society that functions properly, which would be even more valuable if they weren't such crusty bastards who hate the idea of other people living at a reasonable standard. So, yeah, I can see how they can justify this Kickstarter within their own philosophy, but it just feels like another convenience to allow Objectivists to do what they want while looking down on people with less means for doing the same.
Interestingly, Rand devotees and fans of the movie franchise were invited to an event at the Atlas Summit in order to help determine the final edit of the film. I wasn't able to determine how exactly this event went, how involved it was or how it might have affected the final film, but it's a really interesting detail which shows how the filmmakers were attempting to get directly involved with the public on this particular film. The film was released on September 12, 2014 to a much smaller opening of 242 screens, grossing a measly $851,690 against its $10 million filming and marketing budget. This means that, if you add together the marketing and production budgets of all three films (including the ~$15 million which was spent on Part I before it went into full production), the Atlas Shrugged franchise lost almost $45 million dollars!!! HOLY SHIT!!! Even if you just factor in the costs which went directly into these three films, that's still a huge, $30 million dollar loss that could have been prevented if the filmmakers weren't so proud or dogmatic that they insisted on pushing on, ballooning their losses with each misstep.